Advertising and Marketing on HumGuide
HumGuide is the oldest and most weil-known web portal for the region. The
site receives between 200,000 and 300,000 page views and between 10,000
and 15,000 unique visitors each month. We come up number one, two
or three on Humboldt County related web searches in Google and other major
search engines. We are featured prominently in the new Black Book phone directory
and frequently do ad placements in local publications. We are linked
to by hundreds of sites that use HumGuide as a regional resource.
We have made marketing on HumGuide easy, affordable and effective.
HumGuide offers a number of ways to market and advertise your site/product/service:
Web Site Listings
Free Site Listings
Web sites that offer information for and about Humboldt County, its residents
and its businesses can be included in HumGuide free of charge. Simply submit
your site and it will be reviewed for inclusion. Basic listings are limited to
a 200 characters description that needs to be straightforward and descriptive
of the site. No hype! Requested modifications to listings are subject to approval
by HumGuide.
Enhanced Site Listings
With approximately 1600 listings in HumGuide a website can get lost.
Enhanced
Listings are an effective and economic way to bring your site to the
immediate attention of HumGuide visitors. Your
Enhanced Listing at the
top of your category’s page, is set in bold print and may contain up to
400 characters in its description. You may edit your copy as often as you want
as long as the site is
Enhanced*. Costs for
Enhanced Listings are
based on length of term starting at $12/month with a discounted rate available
for $110/year (a 24% discount). To see an example of an
Enhanced Listing see
the listing for HumDine in the
Restaurants
Category.
See below for full pricing information.
When you list your site using our new system you only need to login and follow
the directions to Enhance your site. If your site was part of the old HumGuide,
or was listed in HumGuide by us or someone else,you can request to be associated
with the site. Once you are associated with a site you will be able to follow
the directions when you login. To request to be associated with a site please
use
this form.
*Changes to your description take effect immediately. HumGuide reserves the right
to edit or delete profanity or other forms of abusive language. Continued inappropriate
use of site listings will result in the deletion of the site without refund of
the
Enhanced Listing fee.
Advertising Opportunities
Banner Ads
Banner Ads are a traditional way of advertising on the Web. These ads appear
at the top of every page. They may be static or animated. Humguide offers a couple
of options for placing banner ads:
1) General run of site - Your banner ad appears in rotation
with other ads and may appear on any page in HumGuide;
2) Category-Specific - Your banner ad appears in rotation within
a specific category. For example, if you are a Realtor, with this option
your ad would appear only in the Real Estate Category and every category
within Real Estate.
Banner ads can be purchased by thousand impressions, by the month or
you can purchase banners with a click-through campaign. Click-through
campaigns work by purchasing the number of times a person clicks on your
banner. Your banner continues to be displayed on the site until your
pre-purchased clicks have run out.
See below for specific pricing.
Inside Site Listing Display Ad
These display ads appear within the site listings in specific, user
defined categories. Currently, we have ads running inside the Real Estate
Category: http://humguide.com/category.php?cat_id=90 .
These ads are unique in that you can create as many as you like, change
the images and copy as often as you like, and can have them appear in
the categories or sub-categories of your choice. Ad impressions and
click-throughs are tracked and ads continue to run until pre-purchased
click-throughs have run out.
In-Category Skyscraper
This ad is a vertical format that fits within the Category/Site list. This
image ad is Category-Specific so can be targeted to highly qualified visitors.
For an example, see the New York Times ad on this sample
page. These ads can be purchase by thousand impressions or by the month. See
below for specific pricing.
Sponsor's Link
On the right side of every screen are several small boxes. Currently they include
'Featured Links' and 'HumGuide Poll'. These appear on every page in HumGuide,
and are highly visible to anyone visiting the site no matter where they go.
We are adding a third box called 'Sponsor’s Links'. This space will
be limited to only 4 Sponsor Links, making your site (including a brief description)
visible and accessible to everyone at all times. For only $50/month we will
add your link to this box.See our development
server for an example of a Sponsor’s Link box.
Track Your Visitors!
Every paid advertising plan features visitor tracking and can generate
reports that will assist you in understanding the effectiveness of your
advertising campaign. The reports will inform you how many times your ad
has been displayed (impression) and how many times the ad has been clicked
on to reach your site (click-through). Both have tremendous marketing value.
Impressions expose your name and image to visitors. Click-throughs imply
a more direct and immediate interest.
This ability to verify where, when and how many times your ad is seen and clicked
on is unique to online advertising. Other media can only give you vague numbers
of a potential ‘audience’. Our tracking software gives you real, hard
numbers you can rely on.
Campaign Packages
Let HumGuide customize a marketing package for you by combining two or
more of these services for the greatest impact on our site visitors. With
a Campaign Package you can receive a discount off the cost of individual
ad services.
Examples of Campaign Packages might be:
Triple threat: Enhanced Listing, Run of Site Banner Ad, and
a Sponsor’s Link
Double Trouble: Sponsor’s Link and an In-Category Skyscraper
Ask us (
avertising@humguide.com or
707-444-9566) about possible Campaign Packages and the discounts available.
Other Means of Marketing
Basic and Enhanced Classified Ads
Basic Classifieds, which expire after 10 days remain free as always. Enhanced
Classifieds are available for a $5.00 fee. Enhanced Classifieds remain on the
site for up to 21 days ($7.00 gets you 28 days), appear above other ads in the ad category and allow a
400 character description in the ad text. Any Basic ad can be upgraded to an
Enhanced Classified at any time once you submit your ad.
Post
your Classified Ad.
Listings and Advertising Price Chart
(Valid as of 2/24/04. Prices subject to change.)
|
| Service |
Level/Price |
Level/Price |
Level/Price |
Level/Price |
| Enhanced Listings |
1 month: $12 |
3 months: $33 |
6 months: $60 |
12 months: $110 |
| Sponsor's Link |
Per month: $100 |
Per 1,000 impressions: $20** |
N/A |
N/A |
Banner Ad
Per month and by Impression |
Run of site per month: $30 |
Category specific per month: $75 |
Run of site per 1,000 impressions: $10* |
Category specific per 1,000 impressions: $15** |
Banner Ad
Click-through campaign |
N/A |
N/A |
Run of site: $.05 per click. Minimuum purchase of 500 clicks.
($25.00) |
Category specific: $.10 per click. Minimum purchase of 500 clicks.
($50.00) |
Inside Site Listing Display Ad
Click-through campaign |
N/A |
N/A |
N/A |
Coice of categories/sub-categories: $.10 per click. Minimum purchase
of 500 clicks. ($50.00) |
| In-Category Skyscraper Ad |
Per month: $75 |
Per 1,000 impressions: $25** |
N/A |
Click-through campaign: $15 per click Minimum purchase
of 500 clicks.($75.00) |
| * Minimum purchase of 3,000. **Minimum purchase of
5,000 impressions. |
For more information on these marketing opportunities please contact:
HumGuide Advertising
c/o Morse Media
813 Eureka St.
Eureka. CA 95503
707-444-9566
advertising@humguide.com
